What Is Business Branding
No matter how hard you work on name, logo and ads, you can’t compensate for a weak business branding. So what’s a brand? And how to build a strong one?
There are thousands of definitions of branding. One of the most simple and informal definitions of brand is from the Tronvig Group. To them, a brand is “what sticks in your mind associated with a product, service, or organization — whether or not, at that particular moment, you bought or did not buy.”
For wikipedia it is “a name, term, design, symbol or other feature that distinguishes one seller’s product from those of others. Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person’s cattle from another’s by means of a distinctive symbol burned into the animal’s skin with a hot branding iron.”
Branding is about creating an identity. It’s what sets one company apart from another.
Branding is not a difficult thing to do if you know who you are and how you want to be perceived by others.
Make sure you are clear about what you stand for– position your brand.
Be consistent– consistency builds brands.
Know your target audience to the core.
Develop Customer Loyalty– the stronger your brand is, the greater your customer loyalty. The worlds strongest brands don’t just have customers, but evangelists. Brand evangelists praise their favorite brands by recommending them to other potential customers. Word of mouth works!
Reward loyal customers and fans with special treatment to show your appreciation.
Remember, branding isn’t just for large corporations. When customers have endless choices, branding becomes a crucial competitive edge!
Branding is as important to the success of a business as having financial coherence, quality products/ services or quality employees.
For a one on one business branding meeting with Doreen Hughes, call (409) 795-7826