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How To Build Your Marketing Pipeline

By being present, actively participating and becoming visible in your social, charitable or business communities is a sure fire for your marketing pipeline, yet inexpensive way to get started.

Recently, I attended a business Networking 101 morning seminar with my good friend, Bonnie Benkula, and came away with this little gem:

Focus on the person you are meeting by sincerely listening to and asking yourself, “what problem or issue can I help solve in your business, and the impact”.

By asking yourself this basic question would put you in a position and being seen by others as someone who is focus on helping others, not only YOU!

Ziglar famously said “You will get all you want in life if you help enough other people get what they want”.

Put his maxim into practice:

Next time you’re in a meeting, focus on discerning the other person’s needs rather than your own. This will definitely help you build your marketing pipeline…

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